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Client
3D FONT
Year
2020
Disciplines
3D Lettering / Typography / Art Direction
3D FONT — 1

About the project.

The challenge

Create dimensional lettering that stands as an art object in its own right and needs no supporting graphics around it.

The solution

We built the calligraphic script in volume: flourishes recede into depth and interlace with one another, with the metal tuned to a warm gold and crisp edges. The lettering sits in the perspective of a city street under diffused light, so the object gains an environment and a sense of scale while remaining the frame's only accent.

Project details

Format
Graphic
Category
Graphic Design

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