What is SEO?
How a website appears in search and which metrics to monitor.
Read the article
SEO
SEO improves a website so useful pages can be found for relevant search queries.
- SEO
- GEO
- AEO
Three disciplines. One strategy.
A joined-up approach to helping customers find your business in search engines and AI answers.
GEO
GEO improves the visibility and credibility of sources for generative AI answers.
AEO
AEO prepares clear and accurate answers to specific customer questions.
Illustration
How AI agents explore a website
This is one way to picture automated systems at work: finding accessible pages, examining their content and following the connections between them.
Pages
Find accessible sections and explore the site structure.
Links
Follow connections between pages and sources.
Content
Examine text, topics and information about your business.
Illustration
How customers find you
An illustration of how a business could appear in search and AI answers.
Illustrative formats, not actual search results
Who can help grow my business?
Your brand
Business promotion in your city
Services, prices, experience and a clear next step. A relevant page answers the customer’s search and leads to an enquiry.
Relevant page + technically healthy websiteHow we work
- 01
Audit
We examine the site, demand and competitors.
- 02
Strategy
We set priorities and build a plan.
- 03
Implementation
We improve the site, content and answers.
- 04
Analytics
We track changes and plan the next steps.
What’s included
Audit and recommendations
Analysis of your site, demand and competitors.
Content and structure
Materials and answers for SEO, GEO and AEO.
Website optimisation
Technical and content improvements.
Ongoing development
Monitoring, reporting and the next plan.
Frequently asked questions
Answers to common questions about SEO, GEO and AEO.
Pricing and timing
Budget guide
SEO + GEO + AEO from $1,000 per month.
Timeline
First month: audit and priority improvements. Sustained organic growth often takes 3–6 months, depending on competition and the starting point.
How do SEO, GEO and AEO differ?
SEO improves visibility in search. GEO focuses on brand presence and citations in generative answers. AEO makes content useful for answering specific questions. The disciplines overlap and are delivered through one plan.
What is included in the monthly fee?
Audit, strategy, priority fixes, content and answers, monitoring and reporting. Monthly support starts at $1,000. We agree page count, content volume, languages and queries in the proposal. Paid placements, advertising and major redevelopment are separate.
When should we expect results?
We audit and begin improvements in the first month. Changes depend on indexing, competition and website health. Sustained organic growth often takes 3–6 months; AI answer changes are less predictable. We compare progress with the baseline without promising a fixed growth date.
Can you guarantee a ChatGPT recommendation?
No. Answers depend on the question, context, model and sources. We commit to agreed delivery and transparent reporting, not inclusion in every answer or control of platform algorithms.
Why GEO if our SEO already works?
SEO creates a foundation, while some customers also choose through AI answers. We measure that journey separately: mentions, cited sources and factual accuracy. Google’s AI search features use foundational SEO; special AI markup is not required.
How do you report results?
Reports cover implemented fixes, published content, search traffic and enquiries. AI checks record the date, platform, question, answer, mentions and citations. Mention share is calculated within an agreed sample, not presented as a share of all AI users.
AI has no permanent “first place”. Answers vary with the question, model, region and context. We commit to agreed work and transparent measurement; inclusion in every answer cannot be guaranteed.
More about the scope and projects
SEO improves website health and search visibility. GEO helps AI recognise and cite your brand through accurate facts and credible sources. AEO makes website content a clear answer to a customer question. ZORR combines these disciplines in monthly support with audits, content, implementation and reporting.
One visibility plan across search results, AI recommendations and direct answers.
SEO
Make your website accessible to search engines and useful to people. Improve its technical health, demand coverage and the pages that turn searches into enquiries.
- Indexing, performance and technical audits
- Search intent and commercial page architecture
- Content, internal linking and local search
Measured through organic traffic, rankings and enquiries
GEO
Help AI search recognise your brand through credible sources. Develop accurate company information, expert content and evidence worth referencing.
- Baseline checks of brand and competitor mentions
- Expert materials, case studies and consistent facts
- Source development and citation monitoring
Measured through mentions, citations and factual accuracy
AEO
Turn product knowledge into clear answers. Explain terms, remove ambiguity and make useful page content easy to extract.
- Customer questions, FAQs and concise answer blocks
- Comparisons, guides, prices and conditions
- Semantic HTML and markup matching visible content
Measured through answer presence, visits and conversions
What’s included
- SEO + GEO + AEO audit and strategy
- Technical and content improvements
- Customer question answers
- Search and AI monitoring
- Monthly report and plan
Projects we work with
- Service and B2B websites
- Online stores
- Local businesses
- International brands
What matters to us
- One search and AI strategy
- Agreed monitoring scenarios
- Visibility linked to enquiries
Not suitable for guaranteed rankings or immediate enquiries without website and content improvements.
Understanding SEO, GEO and AEO
Three guides to how people and AI find information about a business.
Useful reading
Have a project?
Let’s
discuss it.
Tell us what you want to do — we’ll suggest an approach and next steps.
+998 91 856 91 96