About the project.
The challenge
Present the CG art direction through a short motion piece supported by a strong rendered key visual.
The solution
ALFA CG was rebuilt as a complete case with a local mp4 and supporting render frame, so the project reads like a finished campaign asset rather than an external embed.
The project in detail
Project details
- Format
- CGI
- Category
- Art Direction
Behind the work
The static key visual and motion piece were designed as two states of the same scene. This preserves one campaign character across previews, presentations and video.
What carries forward
A CGI campaign benefits from fixing the hero frame and information hierarchy first. Motion should strengthen that frame instead of replacing its visual logic.
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