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Client
COFFEE STICKERS
Year
2018
Disciplines
Branding / Packaging Design / Print
COFFEE STICKERS — 1

About the project.

The challenge

Brand a takeaway coffee cup so the carrier advertises the venue beyond its walls without requiring a full print run from scratch.

The solution

We reduced the branding to two elements: a pink logo on a black body and a lid sticker carrying the full version of the mark. The sticker applies to a stock cup, so the design can change per season or promotion without reprinting the base packaging, while pink-on-black contrast keeps it recognisable at a distance.

Project details

Format
Industrial
Category
Industrial Design

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