HELP KIDS ARMTEK
About the project.
The challenge
Communicate an auto parts supplier's charity programme so the message doesn't get lost among ordinary discount promotions.
The solution
We put the mascot with a lifebuoy at the centre — a help sign that reads before any text — and set the headline in the first person so taking part looks like the customer's choice rather than a corporate statement. The pledge of a percentage from each purchase and the phone number sit on a separate line below.
The project in detail
Project details
- Format
- Graphic
- Category
- Graphic Design
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