KV K PRJAMOJ TRANSLJACII CHEMPIONATA MIRA PO FUTBOLU
About the project.
The challenge
Produce a poster series for World Cup screenings at a cinema, where tournament branding, the partner brand and the venue all have to coexist.
The solution
We split the levels diagonally: the partner lockup and tournament emblem at the top, a footballer cut out of the red field in the centre, and a bar with dates and venue below. The player's kit changes from layout to layout along with the accent — dates or the commentator's name — so the series builds from a single grid without recomposing.
The project in detail
Project details
- Format
- Advertising
- Category
- Advertising
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