LAYS NEW YEAR
About the project.
The challenge
Bring Lay's, Cheetos and Khrus team into a single New Year campaign so the brands don't compete inside the frame.
The solution
We built the tree out of the packs themselves: snacks form the crown, a red scarf and a Lay's gift box close the composition, and flying crisps add movement. The key frame extends into a promo page for a New Year marathon with tasks and guaranteed prizes, held together by the line «New Year tastes better together».
The project in detail
Project details
- Format
- Graphic
- Category
- Graphic Design
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