LOGOTYPE MOTION
About the project.
The challenge
Build a logo sting that works both at the head of a film and as a short bumper between scenes.
The solution
We assembled the mark from lines: monogram elements emerge from darkness and close into a contour lit with turquoise neon. The glow builds towards the final frame and leaves the mark static, so the animation can be trimmed to any duration without losing the closing logo.
The project in detail
Project details
- Format
- Art
- Category
- Art Direction
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