REKLAMNYJ VIZUAL MARIET
About the project.
The challenge
Present a dragée pack so an unusual flavour reads at first glance and the product doesn't disappear in a category of identical boxes.
The solution
We set the box in a beam of light over a gradient in the same green as the flavour inside — environment and product explaining each other without extra copy. A window in the pack reveals the dragées themselves and the composition is set in small type beneath the name, so the frame works both as an image visual and as the basis for shelf artwork.
The project in detail
Project details
- Format
- Advertising
- Category
- Advertising
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