VEHICLE BRANDING
About the project.
The challenge
Brand a cinema chain's promo van so the vehicle works as mobile advertising for the club programme rather than a panel with a logo on it.
The solution
We ran a cinema scene along the side: a wave of popcorn travels the lower body, the chain's mascot sits centre-frame in a seat with a drink, and the logo with the club programme sits to the right. The purple-and-red scheme follows the brand palette, and elements are positioned so the name stays readable while the van is moving.
The project in detail
Project details
- Format
- Branding
- Category
- Branding
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