ALFA BANK 100 DAYS CARD
About the project.
The challenge
Present an Alfa-Bank instalment card so the frame conveys not a banking offer but what people actually spend it on.
The solution
We built the scene from purchase categories: a bag, headphones, cosmetics, gadgets and tickets laid around the card and cast in a single brand red so the objects act as backdrop rather than compete for attention. The card sits centre with the large term figure, a dark ground holds the contrast, and a slow camera move keeps the offer readable to the end of the film.
The project in detail
Project details
- Format
- Advertising
- Category
- Advertising
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