MOTION DESIGN OZON TRAVEL
About the project.
The challenge
Create a motion bumper for Ozon Travel announcements that stops the scroll without a product shot and without sound.
The solution
We built the frame on typography alone: the word repeats as an outline pattern across the field and fills in at the centre, where a single solid line remains. The crimson fill carries the brand accent, and the clear space around the central line is left for the copy of each specific announcement.
The project in detail
Project details
- Format
- Advertising
- Category
- Advertising
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