KV SILVER SCREEN 23 FEBRUARY
About the project.
The challenge
Make a Silver Screen visual for February 23rd that argues with the standard gift cliché instead of repeating it.
The solution
We played on the most predictable present of all: socks carrying a superhero emblem and a small red cape stand in for the heroic story that was promised, while dimensional gold-and-red movie-poster typography finishes the thought — «You should have gone to Silver Screen». A hazy city skyline completes the genre scene.
The project in detail
Project details
- Format
- Advertising
- Category
- Advertising
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