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Client
LAYS
Year
2021
Disciplines
3D Character / Key Visual / Art Direction
LAYS — 1

About the project.

The challenge

Launch the Lay's Let's Party range so two different flavours read as one party rather than two separate posters.

The solution

We built a diptych: a blue-violet half with Teriyaki Chicken on the left, a red half with Quesadilla and Salsa on the right, and the shared line «Throw a party with Lay's» running between them. Each side has its own 3D character, disco ball and confetti, while flying crisps cross the divide and tie the halves into a single scene.

Project details

Format
Graphic
Category
Graphic Design

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