MAIN KV PEPSI (PHOTO DESIGN)
About the project.
The challenge
Build the main Pepsi visual around a taste study result so the number works as an argument rather than fine-print footnote.
The solution
We set «56% choose the taste of Pepsi» as a large left-hand block and balanced it with a young man holding a can on the right. The background rests on the brand's blue gradient with a wave pattern echoing the logo, while the study reference sits on its own line so the claim stays verifiable.
The project in detail
Project details
- Format
- Graphic
- Category
- Graphic Design
Behind the work
The research number becomes the primary information layer and is balanced by a person holding the product. The claim stays visible without turning the visual into an infographic.
What carries forward
When a campaign uses a verifiable fact, source and wording should be part of the composition. Evidence strengthens the advertising promise.
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