MOTION DESIGN EVROOPPT LAYS
About the project.
The challenge
Produce a motion bumper for the Evroopt «Luck is looking your way» promotion that shows several participating brands without turning the frame into a logo list.
The solution
We built a 3D traffic light whose sections light up with participating brand marks, while the bottom green lamp stays a lamp — a direct nod to the promise of luck. A green bokeh background and a gentle swaying animation keep the film readable on in-store screens with the sound off.
The project in detail
Project details
- Format
- Graphic
- Category
- Graphic Design
Behind the work
The traffic light keeps the luck mechanic and gives every participating brand a distinct place without becoming a logo wall. It remains readable without sound.
What carries forward
Retail motion is judged by recognition in a few seconds. One clear object can organize both partner brands and campaign meaning.
Let’s discuss
your project
Tell us what you want to do — we’ll suggest an approach and next steps.
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