PACK ANTIFREEZE
About the project.
The challenge
Separate three antifreeze grades from one manufacturer on shelf so the buyer doesn't confuse G11 with G12 and can see the working temperature range.
The solution
We made colour the primary differentiator: the canister fill matches the colour of the fluid itself, with the standard marking set in a large block next to the name. Temperature range and volume sit at the same level across all three layouts, so the line reads as a system rather than three separate labels.
The project in detail
Project details
- Format
- Graphic
- Category
- Graphic Design
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