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PRODUCTION MOTION DESIGN CHETOOS

Client
PRODUCTION MOTION DESIGN
Year
2022
Disciplines
Video Production / Motion Design / Advertising
PRODUCTION MOTION DESIGN CHETOOS — 1

About the project.

The challenge

Shoot a Cheetos commercial for a young audience where the product enters the frame naturally instead of being pushed centre-stage as a shop-window packshot.

The solution

We filmed a house party: neon lighting, a crowd in bold outfits and a lead stepping into the circle with a pack in hand. The product holds the frame through packaging colour that matches the scene's palette, while the edit follows the rhythm of the dance so the film works with the sound off.

Project details

Format
Advertising
Category
Advertising

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