VIDEO PROD (BELACT)
About the project.
The challenge
Shoot a baby food commercial in a real store so the moment of choosing looks like an ordinary purchase rather than a studio set-up.
The solution
We filmed the lead at a shelf with branded equipment: family imagery on the fixtures, the range in frame and a trolley of groceries alongside. The lighting was matched to the store's existing fixtures, so the shot reads as documentary, and the product comes into focus at the moment the character checks his shopping list.
The project in detail
Project details
- Format
- Advertising
- Category
- Advertising
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