SOUNDMOTION DESIGN
About the project.
The challenge
Build the visual for a promotional game with a car as the grand prize, where the prize has to read instantly and the legal small print mustn't spoil the frame.
The solution
We placed the car on a clean white ground and replaced the number plate with the prize line — object and promise merging at a single point. The headline runs along the left field, breaking mid-phrase so the eye travels to the car, while the mandatory registration notice sits at the very bottom in small type.
The project in detail
Project details
- Format
- Graphic
- Category
- Graphic Design
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