Lay’s × Pepsi
About the project.
The challenge
Create the key visual for the joint Lay's and Pepsi campaign «Movies taste better together» that works equally on a billboard and across digital formats.
The solution
We built the frame around a yellow sofa as shorthand for movie night at home: ridged Lay's Lobster and a Pepsi can sit on it as the leads, with a background of concentric rings in the brands' burgundy and blue. A play button set into the word «Кино» and the two-brand lockup below hold the composition together at any crop.
The project in detail
Project details
- Format
- Graphic
- Category
- Graphic Design
Behind the work
The yellow sofa gives both brands one shared object and connects the products with a home cinema occasion. The scene explains the collaboration before the logos do.
What carries forward
A partnership campaign needs a shared narrative asset that survives outdoor and digital adaptations while keeping both brands recognizable.
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